How to Use Pinterest for Your Business

Pinterest is a visual social channel that primarily focuses on creative visuals and crafts. Users share images and videos to showcase their skills, products, or services. Its aim is more social discovery rather than social networking. If you want leads to discover your brand, Pinterest should be a part of your social media strategy

Pinterest 是一个视觉社交频道,主要关注创意视觉和手工艺。用户分享图片和视频来展示他们的技能、产品或服务。它的目标是更多的社交发现,而不是社交网络。如果你想得到发现你品牌的线索,Pinterest 应该成为你社交媒体策略的一部分。

Potential customers often use Pinterest as an information resource when preparing to make a purchase. Every idea is represented by a Pin, which is an image or video that is searched and saved by Pinterest users. Your Pins can also link back to your website, so they can help drive traffic to your website and increase conversions.

潜在客户在准备购买时经常使用 Pinterest 作为信息资源。每个想法都由一个 Pin 表示,这是一个图片或视频,由 Pinterest 用户搜索和保存。你的图钉也可以链接回你的网站,这样它们可以帮助你的网站增加流量,提高转化率。

Pins are collected on Boards. Users often collect images from websites and sources around the globe and save them to their own Boards. This makes it an ideal platform for content curation. Other uses, such as high-impact Pinterest users and larger brands, often create their own content for their Board. Pinterest can become a useful way to showcase your brand’s content creation expertise.

图钉收集在木板上。用户经常从世界各地的网站和来源收集图片,并将它们保存到自己的董事会。这使它成为内容管理的理想平台。其他用途,如高影响力的 Pinterest 用户和较大的品牌,往往创建自己的内容为他们的董事会。Pinterest 可以成为展示你的品牌内容创作专长的有用途径。

Who Uses Pinterest?

谁在使用 Pinterest?

Around 60% of Pinterest users are female, but male users are on the increase. Gen Z and Millennials are driving much of the platform’s growth. Pinterest appeals to people interested in the creative and visual arts.

大约60% 的 Pinterest 用户是女性,但是男性用户正在增加。Z 世代和千禧一代是这个平台发展的主要推动力。吸引了对创意和视觉艺术感兴趣的人。

How to Use Pinterest for Your Business

 

What Pinterest account should you Choose?

你应该选择什么样的 Pinterest 账户?

There are two types of account on Pinterest: 

Pinterest 上有两种类型的账户:

  • Personal profiles 个人资料
  • Business profiles. 业务概况

If you are using Pinterest to build your brand and attract customers, you should choose a business profile. Having a business profile brings a number of important benefits for your brand: 

如果你使用 Pinterest 来建立你的品牌和吸引顾客,你应该选择一个商业档案。拥有一份商业档案会给你的品牌带来许多重要的好处:

  • Brand authority: A business profile offers you a customized header at the top of your profile page, containing your own branded pins and a verified website link, neither of which are available on personal profiles. 品牌权威: 一个商业档案在你的个人资料页面的顶部提供一个定制的标题,包含你自己的品牌徽章和一个经过验证的网站链接,这两者都不能在个人档案中找到
  • Access to rich Pins: This is a type of Pin that offers more information about your landing page than a regular Pin. 访问富引脚: 这是一种引脚,提供更多的信息,您的着陆页比一个普通的引脚
  • Insights: Using a Pinterest business profile gives you access to analytics for your Pins, especially the ones that you’ve saved from your website.  使用 Pinterest 商业档案,你可以获得针对你的图钉的分析,尤其是那些你从网站上保存下来的图钉
  • Advertising: Pinterest business profiles can run ads targeted to user interests, search behavior, and demographics that match your business. 广告: Pinterest 的业务概况可以针对用户兴趣、搜索行为和符合你业务的人口统计特征来运行广告

Follow our walkthrough to learn all you need to do to set up your Pinterest business profile.

按照我们的演练来学习所有你需要做的来建立你的 Pinterest 商业档案。

What content should you pin?

你应该针对什么内容?

Pins are visual bookmarks that you collect on boards. 

图钉是可视的书签,你可以在板上收集它们。

You can:

你可以:

  • Create your own Pins. 创建你自己的图钉
  • Save Pins you find on Pinterest. 保存你在 Pinterest 上找到的图钉
  • Add new ones from websites.  添加来自网站的新内容

With Pinterest, you can drive traffic by linking back to your website to drive traffic. This makes it ideal for raising awareness and ultimately increasing potential conversions. 

有了 Pinterest,你可以通过链接回你的网站来增加流量。这使它成为提高认识和最终增加潜在转化的理想选择。

So what you should put on your Pins to boost your brand? Your Pins can contain an image or a video. The types of posts that are best for promoting a business, selling products or services, and driving traffic to a website include: 

那么,你应该在胸针上涂上什么来提升你的品牌呢?您的图钉可以包含图像或视频。最适合推销业务、销售产品或服务以及增加网站流量的帖子类型包括:

  • Products  产品
  • How To’s and Product Tutorials 教程和产品教程
  • Recipes 食谱
  • Blogs 博客
  • Infographics 信息图表
  • Promotions 晋升

 

How often should you post on Pinterest?

你应该多久在 Pinterest 上发一次帖子?

It’s a good idea to save Pins regularly! 

定期保存图钉是个好主意!

Consistent, daily activity is better than a once-a-week flurry of activity. Consider how much content you have available, and plan regular times in your social media schedule to dedicate to Pinterest. 

坚持不懈的日常活动比一周一次的活动要好。考虑一下你有多少可用的内容,然后在你的社交媒体日程表中定期安排一些时间来为 Pinterest 贡献力量。

Unlike other social networks, where your entire audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow as Pinners discover and save your Pins. Your content has a better chance of becoming evergreen on Pinterest, so publishing consistently over consecutive months is the best way to build a dedicated audience. 

不像其他社交网络,你的所有用户通常在24小时内就能访问到你的网站,随着 Pinners 发现并保存你的个人信息,你在 Pinterest 上的内容访问量将会持续增长。你的内容更有可能成为 Pinterest 上的常青树,因此连续几个月发布内容是建立专注读者群的最佳方式。

How to Use Pinterest for Your Business

How can you optimize your Pins?

如何优化你的针脚?

You need to create content that fits the style of Pinterest. Doing so will ensure your content has a better chance of standing out and appealing to your potential audience. 

你需要创建符合 Pinterest 风格的内容。这样做可以确保你的内容有更好的机会脱颖而出,吸引潜在的读者。

To optimize a Pin, you can follow these best practices:

要优化一个 Pin,你可以遵循以下最佳实践:

1. Use vertical pins

1. 使用垂直的图钉

Pinterest recommends vertical pins over horizontal pins. Part of the reason for this is that vertical pins take up more space in the feed, creating a cohesive look and feel. The optimal Pinterest graphic has a 2:3 ratio.

建议垂直插脚多于水平插脚。这样做的部分原因是垂直的图钉占据了 feed 中更多的空间,创造了一种有凝聚力的外观和感觉。最佳 Pinterest 图形的比例为2:3。

2. Consider your logo placement 

2. 考虑你的商标放置位置

For brand strength and recognition, put your logo on every single one of your Pin graphics. Placing it towards the very top or bottom of your Pin is a great way to ensure your mark is on it without overwhelming the image.

为了品牌的力量和认可,把你的标志上的每一个你的引脚图形。把它放在你的 Pin 的顶部或者底部是一个很好的方法来确保你的标记在上面而不会影响图像。

3. Use high-quality visuals 

3. 使用高质量的视觉效果

Use beautiful, high-quality imagery and video within your Pins. Use professional photography whenever possible, especially for any products you’re showcasing.

使用漂亮、高质量的图片和视频。尽可能使用专业摄影,特别是对于你展示的任何产品。

4. Use bold text 

4. 使用粗体字

Although you want to keep any text on your Pin to a minimum, it’s important to use bold for any text you want to stand out against the rest. Text should be read easily on both desktop and mobile devices, and should not blend in with the background image.

尽管你希望尽量减少 Pin 上的文本,但是对于任何你想要突出的文本使用粗体字是很重要的。文本应该在桌面和移动设备上容易阅读,并且不应该与背景图像混合在一起。

5. Adopt Pinterest SEO

5. 采用 Pinterest SEO

Pinterest is essentially a visual search engine, which means it has its own algorithm and its own search engine optimization rules. You need to focus on your Pinterest SEO and implement these rules on your own profile to see your ranking increase. Include relevant keywords about your Pins within both the titles and the description. These keywords must relate to what is featured in your content, and what users are genuinely searching for. 

本质上是一个可视化的搜索引擎,这意味着它有自己的算法和搜索引擎优化规则。你需要专注于你的 Pinterest 搜索引擎优化和实施这些规则在你自己的个人资料,看到你的排名增加。在标题和描述中包含关于你的图钉的相关关键字。这些关键词必须与内容中的特色内容以及用户真正想搜索的内容相关。

6. Use seasonal content

6. 使用季节性内容

Pinners plan things out twice as early as users on other platforms, so you’ll want to give yourself plenty of time to plan and publish seasonal content.

和其他平台的用户相比,Pinners 计划的时间要早两倍,所以你需要给自己足够的时间来计划和发布季节性内容。

Pinterest is one of the fastest growing social platforms but can play a vital role alongside your full social media strategy. Take the first time to up your social media game with our Specialist Diploma in Social Media Marketing.

Pinterest 是增长最快的社交平台之一,但是在你的全社交媒体策略中扮演着重要的角色。用我们的社会媒体营销专业文凭第一次提升你的社会媒体游戏。

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Oh 游读者 👋
It’s nice to meet you.

每周三,您都将收到一封内容详实的Newsletter.