文章目录[隐藏]
- 1. Fully Update Your Social Media Accounts
- 1. 完全更新你的社交媒体账户
- 2. Identify Your Area of Expertise
- 2. 确定你的专业领域
- 3. Make Posting Easy with Social Media Apps
- 3. 使用社交媒体应用程序更容易发帖
- 4. Regularly Share Content
- 4. 定期分享内容
- 5. Import Your Contacts
- 5. 导入联系人
- 6. Keep Social Posts Positive & Engaging
- 6. 保持社会职位的积极性和参与性
- 7. Find & Join Groups
- 7. 查找并加入群组
- 8. Keep Your Brand Voice, Image & Tone Consistent
- 8. 保持你的品牌声音，形象和语调的一致性
- 9. Study Influencers
- 9. 研究影响者
- 10. Build Your Brand by Taking a Social Media and Marketing Course
- 10. 通过参加社会媒体和市场营销课程来建立你的品牌
- Oh 游读者 👋It’s nice to meet you.
- 每周三，您都将收到一封内容详实的Newsletter.
- Oh 游读者 👋It’s nice to meet you.
- 每周三，您都将收到一封内容详实的Newsletter.
Sharing content online allows you to craft an online persona that reflects your personal values and professional skills. Even if you only use social media occasionally, what you create, share or react to feeds into this public narrative. How you conduct yourself online is now just as important as your behavior offline especially when it comes to your digital marketing career.
在线分享内容可以让你塑造一个反映你个人价值观和专业技能的在线角色。即使你只是偶尔使用社交媒体，你所创造的、分享的或者对其反应的信息也会融入到这个公共叙事中。如今，你在线上的行为举止和线下的行为举止一样重要，尤其是涉及到你的数字营销职业时。
Building your personal brand on social media takes some work (just think of what it takes to become instafamous!). But done right, you could land your next job opportunity or help you to foster valuable connections. Read on to find out ten steps that will help ensure your online branding is working for you.
在社交媒体上建立你的个人品牌需要一些工作(只要想想要成为即时粉丝需要付出什么!).但如果做得好，你可以得到下一个工作机会，或者帮助你培养有价值的人际关系。继续阅读，找出十个步骤，这将有助于确保你的网上品牌正在为你工作。
1. Fully Update Your Social Media Accounts
1. 完全更新你的社交媒体账户
Decide which social media account(s) you are going to focus on, and delete any old accounts that you no longer use. For the networks you will be using, make sure all of your information is complete and accurate. This will help you to direct and grow traffic to the networks that will showcase yourself and your work.
决定你要关注的社交媒体账户，删除你不再使用的旧账户。对于你将要使用的网络，确保你所有的信息都是完整和准确的。这将帮助你引导和增加网络流量，这将展示你自己和你的工作。
It can also remove any ‘questionable’ content from years past that could be seen as having a risque brand tone and don’t have a positive effect on your professional image.
它还可以删除过去几年中任何可疑的内容，这些内容可能被视为有伤风化的品牌基调，对你的职业形象没有积极影响。
2. Identify Your Area of Expertise
2. 确定你的专业领域
Everyone’s an expert at something – whether it’s how to create and distribute great content or having an encyclopedic knowledge of your favorite TV show.
每个人都是某方面的专家——无论是如何创造和传播好的内容，还是拥有你最喜欢的电视节目的百科全书般的知识。
Is it time for you to experiment a bit more? Think about what type of content you’ve created that your followers have responded to most? Can you replicate this with other similar content or repurpose something to re-engage? The more unique and engaging content you create on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.
你是不是应该多做一些实验？想想你创建了什么类型的内容，你的追随者对这些内容的回应最多？你能复制其他类似的内容或者重新定位一些东西来重新参与吗？你在自己选择的专业领域创造的内容越独特、越有吸引力，你的追随者就会越多地把你看作所选领域的领导者。
3. Make Posting Easy with Social Media Apps
3. 使用社交媒体应用程序更容易发帖
Forgotten passwords, a busy day job, content creation, and maintaining an online presence can be time-consuming. But, there are many social media apps at hand to make life easier.
忘记密码、忙碌的日常工作、创建内容和维护在线状态可能会非常耗时。但是，现在有很多社交媒体应用程序可以让生活变得更加轻松。
Sprout, Buffer, and Hootsuite all connect to your social media networks and allow you to cross-post across different social networks and schedule content. This removes the need to login to multiple websites. Most major social media networks, including Twitter, LinkedIn, and Facebook are compatible with these applications.
Sprout、 Buffer 和 Hootsuite 都可以连接到您的社交媒体网络，并允许您跨越不同的社交网络发帖和安排内容。这样就不需要登录多个网站了。大多数主要的社交媒体网络，包括 Twitter、 LinkedIn 和 Facebook 都与这些应用程序兼容。
4. Regularly Share Content
4. 定期分享内容
In the early days of social media, the more you posted, the more engagement you could drum up. Today, however, over-posting leads to fatigue and annoyance. You want to keep the lines of communication open with your audience, but you also don’t want to overshare so much that you look desperate. The sweet spot is posting around 3-4 times a week for individuals.
在社交媒体的早期，你发布的内容越多，你就能获得越多的参与度。然而今天，过度张贴会导致疲劳和烦恼。你希望与你的听众保持沟通的畅通，但是你也不想过度分享太多以至于看起来很绝望。最佳点是每周发布3-4次左右的个人。
As Michael Noice, founder of Entrepreneur Coach, explains, “A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it’s best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half-dozen.”
正如 Entrepreneur Coach 的创始人迈克尔•诺伊斯(Michael Noice)所解释的那样，“一周一次的 Twitter 帖子或每月一次的 Instagram 照片不会有多大作用，如果有的话。因此，最好把注意力集中在两三个精心挑选的社交网站上，并尽量活跃在这些网站上，而不是零零星星地发布到六个网站上。”
There will be days when you don’t post, and that’s perfectly fine. Identify the best social media metrics to focus on, analyze the data associated with your posts and identify a pattern that works. If you’re having trouble finding content to share and want more insight into what’s popular, search via social media hashtags, use news aggregator sites like Feedly, or sign up for Google Alerts.
有些时候你不发帖子，这是完全正常的。找出最好的社交媒体指标，分析与你的文章相关的数据，并找出一个有效的模式。如果你在寻找分享内容方面遇到困难，并想了解更多流行内容，可以通过社交媒体标签进行搜索，使用像 Feedly 这样的新闻聚合网站，或者注册 Google Alerts。
5. Import Your Contacts
5. 导入联系人
You might be amazed to see how many people you already know on the social media networks you’re using. There may be tens, or even hundreds, of people with whom you haven’t yet connected with. Import your email contacts from Gmail or Outlook, or contacts from your phonebook, into your social networks to find out how many connections you’re missing. Linkedin, Instagram, Facebook and Twitter all allow for a free import of a certain number of contacts.
你可能会惊讶地发现，在你使用的社交媒体网络上，你已经认识了多少人。可能有几十个，甚至几百个你还没有联系过的人。从 Gmail 或 Outlook 中导入你的电子邮件联系人，或者从你的电话簿中导入你的社交网络，看看你失去了多少联系人。Linkedin，Instagram，Facebook 和 Twitter 都允许自由导入一定数量的联系人。
6. Keep Social Posts Positive & Engaging
6. 保持社会职位的积极性和参与性
Your goal is to create an unstoppable personal online brand, but you need to make sure it’s one that reflects you. While you now know some of the things you should be doing on social media, are you aware of what not to do to keep your social impression a positive one?
你的目标是创造一个不可阻挡的个人网络品牌，但是你需要确保这个品牌能反映你自己。虽然你现在知道了一些你应该在社交媒体上做的事情，但是你是否意识到为了保持你的社交印象是积极的，不应该做什么呢？
Think of your interactions and content as a resume of your work, and a reflection of your professional attitude and overall personality. Reposting others’ content (or curating content for social) is a smart thing to do, but it’s not all you should be doing. You also need to share content that you’ve written, to demonstrate industry expertise.
把你的互动和内容看作是你工作的简历，是你专业态度和整体个性的反映。转发别人的内容(或者为社交网站策划内容)是一个明智的做法，但这并不是你应该做的全部。您还需要分享您所写的内容，以展示行业专业知识。
Creating engaging content means taking a fresh approach to the types of updates you share with your network. Don’t be afraid to talk about your own achievements, or add engaging tidbits about your personal life (e.g. travel and hobbies are suitable). After all, social media is about individuals first.
创建引人入胜的内容意味着采取一种全新的方法来分享你与网络共享的更新类型。不要害怕谈论你自己的成就，或者在你的个人生活中添加一些有趣的花边新闻(例如旅行和爱好是合适的)。毕竟，社交媒体首先是关于个人的。
If you have concerns about not being able to voice your opinions to the extent you wish, consider creating two sets of social media accounts: one for private use (say whatever you want), and one for personal use (in which your responses and shares are heavily calculated). Keep your personal pages private to close friends and family, and use your professional accounts to build new connections and career opportunities. And, if you want to talk about your employer online, make sure you read through your company’s social media guidelines before doing so.
如果你担心无法按照自己的意愿表达自己的观点，可以考虑创建两套社交媒体账户: 一套用于私人用途(想说什么就说什么) ，另一套用于个人用途(其中你的回复和分享都是经过严格计算的)。对亲密的朋友和家人保密你的私人页面，并且使用你的职业账户来建立新的关系和职业机会。此外，如果你想在网上谈论你的雇主，确保在这么做之前阅读了公司的社交媒体指南。
7. Find & Join Groups
7. 查找并加入群组
Facebook and LinkedIn (check out 7 easy steps to LinkedIn success) both offer thousands of opportunities to join groups focused on specific industries or topics. Just use the search bar on each network to find groups that are linked to your specific area of expertise.hen you’ll be able to share your insights and build authority around your personal brand.
Facebook 和 LinkedIn (参考 LinkedIn 成功的7个简单步骤)都提供了成千上万的机会加入关注特定行业或话题的小组。只要使用每个网络上的搜索栏，就可以找到与你的专业领域相关的群组。这样你就可以分享你的见解，并在你的个人品牌上树立威信。
Keep in mind that industry groups may be overcrowded with competitors, so smaller, topic-based groups may be more fruitful in terms of reaching your audience.Social Media Groups Can Help You:
请记住，行业团体可能会挤满了竞争对手，所以规模较小的，基于主题的团体可能会更有效地接触到你的受众。社交媒体群可以帮助你:
- Challenge and motivate yourself 挑战和激励自己
- Push you to achieve your goals 推动你实现你的目标
- Keep you accountable 保持你的责任感
- Generate ideas for your marketing 为你的市场营销产生想法
- Receive feedback 接受反馈
- Gain confidence 获得信心
- Expand your skills 扩展你的技能
- Test your knowledge 测试你的知识
- Develop leadership skills 培养领导能力
- Help others 帮助他人
- Do some good 做点好事
- Make friends 交朋友
- Discover new opportunities 发现新的机会
Once you’re a member of your preferred social media groups, don’t be afraid to jump into discussions and add your unique insights. It can be difficult to remember that that’s exactly what social media is about!
一旦你成为自己喜欢的社交媒体群体的一员，不要害怕加入讨论并添加你独特的见解。很难记得社交媒体就是这样的！
So don’t be afraid to have conversations. If you simply join a group and don’t participate, you won’t gain any of the benefits listed above. In addition, showing that you’re responsive will help you build your personal brand in larger communities.
所以不要害怕交谈。如果你只是简单地加入一个小组而不参与，你将不会得到上面列出的任何好处。此外，表现出你的积极响应将有助于你在更大的社区中建立个人品牌。
8. Keep Your Brand Voice, Image & Tone Consistent
8. 保持你的品牌声音，形象和语调的一致性
You’ve probably already figured out that sticking to your defined persona is important. If a popular political commentator suddenly and radically switched parties, no doubt they would lose a lot of fans overnight. You must also remain consistent with your ideas and the ways you present them so that you’re memorable and trustworthy.
您可能已经意识到坚持您定义的角色是很重要的。如果一位颇受欢迎的政治评论员突然彻底改变政党，毫无疑问，他们会在一夜之间失去大量支持者。你还必须保持你的想法和表达它们的方式的一致性，这样你才能令人难忘和值得信赖。
Dining the tone of voice that works best for your brand may entail some trial and error, but there are personal branding guides you can use to determine the best fit for you. It’s not as easy as saying “I want to be funny,” you need to further develop your ideas to support your approach.
最适合你的品牌的语调可能需要一些尝试和错误，但是有一些个人品牌指南你可以用来决定最适合你。这并不像说“我想变得有趣”那么容易，你需要进一步发展你的想法来支持你的方法。
Following your brand guidelines helps to control people’s perceptions. You can damage an otherwise flawless reputation if one of your profiles shows up with content or images that don’t match your brand’s voice.
遵循你的品牌指导方针有助于控制人们的感知。如果你的个人资料中出现与你的品牌声音不符的内容或图片，你可能会损害一个原本完美无瑕的声誉。
Use a marketing personas template if you’re stuck on who your audience are and how to talk to them.
如果你不知道谁是你的听众，也不知道如何与他们交谈，那么就使用市场营销人物角色模板。
9. Study Influencers
9. 研究影响者
Connecting with and collaborating with influencers is a great way to get your brand known, but it does take some time. You have to spend time developing relationships with influencers before they’ll see you as an expert.
与有影响力的人建立联系并与他们合作是让你的品牌知名的好方法，但这确实需要一些时间。你必须花时间和有影响力的人建立关系，然后他们才会把你当成专家。
LinkedIn is a great place to find and engage with other experts in your industry, as are several top influencer marketing tools. Once you’ve found the main influencers in your area, analyze their networks, posting habits and content to determine what you could be doing better. Notice how their followers respond to what they post, and learn best practices from their personal branding strategies and execution.
LinkedIn 是一个很好的地方，可以找到你所在行业的其他专家并与他们进行交流，同时也是一些最有影响力的营销工具。一旦你找到了你所在地区的主要影响者，分析他们的网络、发帖习惯和内容，以确定你可以做得更好。注意他们的追随者如何回应他们发布的内容，并从他们的个人品牌策略和执行中学习最佳实践。
10. Build Your Brand by Taking a Social Media and Marketing Course
10. 通过参加社会媒体和市场营销课程来建立你的品牌
The best way to build your personal brand on social media is to understand the fundamentals. Learn how to conduct social research to understand your audience, figure out content formats and what ones will work for you and know how to create a strategy – no matter how small – so you know where you want to go and how to get there.
在社交媒体上建立个人品牌的最好方法是了解基本原理。学习如何进行社会研究，以了解你的受众，找出内容格式和什么将为你工作，并知道如何创建一个战略-无论多小-这样你就知道你想去哪里，如何达到那里。
You’ll also need to understand the ins and outs of each social media platform and what you can do to drive your unique message. With some practice, you’ll soon learn what channel works best and how to measure success. Get started today by choosing a social media and marketing course that fits in with your professional and personal life.
你还需要了解每个社交媒体平台的来龙去脉，以及你可以做些什么来驱动你的独特信息。通过一些实践，你很快就会知道什么渠道最有效，以及如何衡量成功。从今天开始，选择一门适合你的职业和个人生活的社会媒体和营销课程。
First published November 2017, Updated September 2021
首次发表于2017年11月，更新于2021年9月
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